Subway Virtual Store in Seoul

Assuming that South Korea is the second hardest working and grocery shopping once a week is a mandatory task.
Can you imagine the comfort that would be able to do grocery shopping while waiting on the platform to reach the subway.
A major retailer has opened what appears to be the world's first virtual store, the same that is oriented to the smart phone users.

The layout and organization of products in this virtual supermarket is almost identical to the actual establishments offers a total of 500 articles, including food, electronic devices, office supplies and toiletries at its "store" A total of seven panels that feature life-size images of the various products, each of which bears a barcode.

There is only one difference, the consumer must use your Smartphone to buy. Simply scan the QR code shown on the picture of the item that interests you, and it is automatically added to the virtual cart. Once the purchase, employees “HomePlus” receive the order, package it and take it to your house when you have requested.

Now, only smartphones-Android users are able to use the service that was recently launched. Home-plus has made an application for the iPhone, but Apple has not yet approved.

Thanks to this campaign, Online sales grew 130%, 10.287 potential consumers visited the online store of Tesco and the number of new registrations increased by more than one 76%. Now, 'Home-Plus' has become the number one supermarket online sales in South Korea, and is very close to the first off-line sales. This great campaign is the result of the agency Cheil Worldwide Seoul.